An Ayrshare alternative for UGC teams

Ayrshare in brief

Ayrshare describes itself as a unified social media API for posting, scheduling and analyzing content, plus an MCP server for AI agents. Its site lists many networks, including Facebook, X, Bluesky, Instagram, LinkedIn, Reddit, Telegram, TikTok, Google Business Profile, Threads, Pinterest, Snapchat, YouTube and WhatsApp in beta. For plan prices and limits, check Ayrshare's pricing page directly.

UGC API in brief

UGC API posts to TikTok, Instagram, Facebook Pages and YouTube. It costs $10 per 1,000 posts with packs at $40 per 5,000 and $70 per 10,000. Credits don't expire. There is no monthly plan and no fee per connected account. You get 50 posts free.

Side by side on UGC needs

Why UGC teams pick a narrow API

A UGC agency's cost driver is the number of accounts, not the number of networks. Pricing that scales with connected profiles gets expensive when each creator brings three accounts. Per-post pricing scales with output instead. If you connect 100 accounts and post 3,000 times a month, you pay $30 in credits at the smallest pack price, or less with bigger packs. Work your own numbers on the pricing page.

The second driver is scheduling logic. Posting 300 videos across 30 accounts at a human pace is a scheduling problem, not just an API call. UGC API's campaigns solve it in one request. With a general API you build the round-robin, staggering and resume logic yourself.

When Ayrshare is the better pick

• You need networks we don't support, like LinkedIn, X, Pinterest or Google Business Profile.
• You want analytics and comments from the same vendor.
• You want an MCP server for agents today. UGC API is a REST API.

Moving from Ayrshare

1. Get a key from the dashboard and run the quickstart.
2. Send each creator a new connect link. Set external_id to the same ID you used for their Ayrshare profile so your mapping stays intact.
3. Replace per-post scheduling loops with one campaign per client.

The connect flow your creators see

In UGC API, you call POST /v1/accounts/connect with the platform and your own external_id, and get back a URL. Send that URL to the creator by email, DM or your app. They log in on TikTok, Meta or Google's own page, approve posting, and land on your redirect_url. The account then shows up in GET /v1/accounts?external_id=.... There is no UGC API login for the creator and no profile object to manage.

That flow is the same for 5 creators or 500. It works well for agencies that onboard creators in batches and for apps where every user connects their own accounts. The connect accounts doc has the full request and response.

A cost sketch for a creator roster

Take 60 creators with TikTok and Instagram each, so 120 accounts, posting 1 video per account per day. That is about 3,600 posts a month. On UGC API that is $40 for a 5,000 pack, with the rest carried over to next month since credits don't expire. Run the same roster through any vendor's calculator before you decide.

How to choose

• Pick Ayrshare if you need platforms beyond TikTok, Instagram, Facebook and YouTube, or features we don't offer.
• Pick UGC API if your content is short video and slideshows, you post across many accounts, and you want to pay per post with no plan.
• Test both with real content. Our 50 free posts are enough to run a small campaign across a few accounts.